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Campaign Analytics Dashboard

Demo Client • November 2024

Impressions 👁️
622.0K
↑ 12.4% vs last period
Clicks 👆
17.2K
↑ 8.2% vs last period
CTR 📈
2.77%
↑ 5.1% vs last period
Conversions 🎯
517
↑ 15.3% vs last period
Ad Spend 💰
$13,788
↓ 2.1% vs last period
ROAS 🚀
3.38x
↑ 18.7% vs last period

Performance Trend

Spend vs Revenue

ROAS Trend (Return on Ad Spend)

Spend by Platform

Platform Performance

Platform Spend Conv. ROAS
Facebook/Instagram $5,700 214 3.38x
Google Ads $4,680 175 3.37x
TikTok $3,408 128 3.38x

Campaign Performance

Campaign Status Impressions Clicks CTR Spend Conv.
Brand Awareness Active 245,000 4,900 2.00% $3,920 98
Retargeting Active 89,000 3,560 4.00% $2,848 142
Lookalike Audiences Active 156,000 4,680 3.00% $3,744 131
Search - Brand Active 45,000 2,250 5.00% $1,350 90
Search - Non-Brand Active 87,000 1,845 2.12% $1,926 56